Roche / KAPA HyperDesign Gamification

This design was commissioned by Roche, in order to make the new brand KAPA HyperDesign well-known to its customers.
 It is a simple memo-game, each card has a question which must be answered correctly or a sentence that must concluded successfully:

the goal is to have fun while remembering the new standards, the design is mirroring the main HyperDesign Key Visual, a DNA string:
moreover, the cards once flipped and put all aligned in row of 4, display a poster that can handle from a wall or simply lay down on a table. 

Date: 2020 / Client: Roche / Role: Art Director /