Whenever I have to express what a brand has to share, I approach it in the same way as I would portray a person, and see what perks I can isolate and highlight. One must observe patiently, until a distinct aurea might volume up, a scent perhaps, or a peculiar perspective no one else has already discovered. Once this empathy is entrusted, my presence must dissolve quietly, that in order to preserve the consistency the brand needs and further convey a tangible profile.