Nine-Point

Office Branding | Poster Gallery

Whenever I have to express what a brand has to share,

I approach it in the same way as I would portray a person, and see what perks I can isolate and highlight.

One must observe patiently, until a distinct aurea might volume up: a blanding colour perhaps, a hidden detail, or maybe a perspective waiting to be discovered.

Once this zone out is entrusted, my presence must dissolve quietly and leave place to the artistic pragmatism, this is to preserve the first glance and its message and further convey a tangible whole.

The variety of picture materials was overwhelming, which is exciting when one is driven by a detailed vision of what the result must be. The diversity and combination of subjects and scenarios, equally for the crops, the colours blending in light and shadows, are certainly far better than a calendar on the wall.

However, the most important, crucial part of it all comes from the eye of the beholder: if someone, while getting pleasantly lost looking at one of the posters, can afterwards feel comfortably inspired, or refreshed during an intense working session, it is, by all means, a lovely achievement.

Date: 2022 • 2024 / Client: rankeffect / Role: Creative Director / Designer /