Adidas x Parley | Campaign 2017 • 2018

Being part of the collaboration between Adidas and Parley gave me the chance to know more about how a global campaign is built and connected, starting from the concept, the message, the locations overview, the set, the photography and the testimonial: a huge amount of material that needs to be meticulously melt trough a proper design and order.  
Order meant that this projects has to be developed by following several consistent stages:
starting from the key visual until the whole campaign look and feel for digital and printed purposes, the website campaign with its UX-UI and within the same design criteria, three chronological step released as landing pages for desktop and mobile display, closing with a bundle for each social media launch.

Each website or related digital design is composed under highly structured brand conform assets such as Masthead, Banners, Special Teasers, Feature Slack and Image grids.

Now, what happened in 2017? Happened that Adidas sold 1 million shoes made out of ocean plastic, each pair of shoes reuses 11 plastic bottles.
And that's is just a part of the process.

A special note to the great testimonial: Coralie Balmy, an Olympian, ecologist, freestyle swimmer and ocean lover since birth. Her home and memories are intertwined with the marine environment.

I grown up in Sardegna, which unfortunately suffers about the infamous non-biodegradable plastic overcome, I've learned more about Parley after watching the documentary from 2015:
UN X PARLEY: OCEANS. CLIMATE. LIFE. An alliance to make peace between humankind and its life support system: the Oceans", a great deep-dive into the many layers of the growing problem and its practical and functional solutions.
So far, this still undoubtedly one the most challenging project I had the pleasure to finalise.

For us who loves to stare at the beauty, in this ocean made of advertisement where everything is so, so immensely disposable, in between all the social media's repetitive seaweed, a meaningless labyrinth, where hungry false values with a white shark's mouth, always biting, are hiding close to our feet,

For us, it is deadly hard to swim forward, we easily get lost sometimes, get lost in fear, and indecision at the mercy of these waves draining all our energies trying to breathe a little more, trying to see where to aim, the salty taste of the sea, it rains over the oceans as well.