Over the past two years while working for Iris, I was mainly involved in following, assist and managing one of the largest client across the entire agency network: Roche.
Roche is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its main commitment is to improve lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.
Moreover, Roche was one of the first companies to bring targeted treatments to patients: with a combined strength in pharmaceuticals and diagnostics, Roche is better equipped than any other company to further drive personalised healthcare. Two-thirds of Roche Research and Development projects are being developed with companion diagnostics.
The following design output was the first requirement for the launch of the Roche Automation Solution: a side-brand specialized in streamline workflow and processes allowing to raise of the bar on result delivery. My main duty in this was to create a series of brand asset and variables capable to speak Roche language and at the same time, to remain stable on its own.
Conjointly with the logo's design and and key-point for photography, typography, iconography and palette application best practice, I also developed a wide library of key visual and matrix layout for brochure, one pager and other type of documents, all grid based.
It's also important to know that most the Design Assets such as Key Visuals and Documentations were provided either in digital and printed format.
The One Pager in here displayed, which is essentially A4 printed in both sides, was the first design to be released into the market and a precursor of the most recent Roche Automation Solution's chained products.
Just a little mock-up: I love to give an extra touch to the final product.
Main Key Visual: Original vs. Photo-manipulated
Roche Automation Solution, One pager Final Design
