Nine-Point

SIS Sparkassen Immobilien | Website Redesign Launch

The client is one of the oldest banks in Germany, founded in 1824, based in Bavaria.

Winning the pitch is just a virtual step into the client's needs, after which creativity must be led with specific synergy and functionality.
As with every web design project, constructive communication and effective cooperation between the developers and the design department are a crucial factor: It is, in fact, the key to delivering a successful high design output, both aesthetically and functionally.

In this specific case, the design build-up must obey the rules provided by the brand guidelines. As previously written, the client has a long history marked by great achievements, conquered with pride and hard work: this is the reason why guidelines of such a brand describe, illustrate and provide all the details needed in order to create a consistent, recognisable outcome.

After a careful analysis of all the material available, my range of action was clear and settled.

Even if the implementation of new design items, grid, palette combination, or typograph fusing was extremely narrow, there was a chance to refresh the existing design elements without plunging into graphic similarity or mere copycat, and by doing so, each page of the site could be recreated by establishing a bundle of new design items in accordance with the lines.

The only elements that could not be processed by the cohesive redesign were all third-party.

Date: 2023 • 2024 / Client: SIS Sparkasse Immobilien Service / Role: Creative Director / Web Designer / URL: www.immobilienservice-muenchen.de/ /