"HyperDesign is a new custom design tool that combines our new KAPA probe technology with Roche’s renowned expertise in probe design."
This flyer was prepared for the product launch, it not only provides the news and the why-how the hyperDesign tool is the best on the market but also required a new Key Visual aligned with the side KAPA Key Visual and a series of ad hoc imagery.
While the flyer layout follows the same grid principle as for the other KAPA documents, a specific focus was required on photo-manipulating and photo-retouching all the pictures in display, plus: this Key Visual in particular shares strong similarities with the KAPA Key Visual, starting from the lab background until DNA string, also the its whole tonalities were adjusted in order to emulate the same KAPA look and feel; as well as the others design for KAPA, graphical consistency played a strong role.
Front Side
Back Side
Key Visual without Hero
Key Visual Hero
Imagery ad hoc / Crop
Imagery ad hoc / Crop
