Workflow: Quality doesn't mean loss of time, psd architecture for a correct operating speed. Give the right design solution in the shorter time possible is essential, especially during sales period. Every graphic department tested the stress during those times, and being surrounded by thousand request from different clients doesn't make to work easy. That's why the architecture of the psd files is absolutely crucial: in this Project each catalogue is composed by different banners for each business solution. All the banners are not flat images but smart objects, well cropped and fixed into a matrix (in order to avoid display errors). So, in by clicking in each banner is possible to find other graphical solution within the client request. Call to action Button is as well converted in smart objects, by clicking on them is possible to select the right language the designer wanted to display.
