Agile Banner Architecture

Advertisement on websites suffer about a well known issue called banner blindness: in order to overcome tunnel vision and deficit of attention in banner design and amplify the content marketing, the design I introduced generate direct focus on the display advertisement by following Native Advertisement solutions.

The Font and its Class is as well, within the content side, one of the most important elements in a banner design.

After a choosing the proper Font thought a/b testing and case studies, I set up rules in matter of maximum length and character displayed for the h1,h2 and call to action, in order to assure a correct and clear Readability.

Date: 2015 / Client: CupoNation / Role: Senior Graphic Designer / Tags: Concept, Native Advertisement, Operating speed, Psd Architecture /